Arcade Fire frontman Win Butler revealed Friday that he has teamed up with La Colombe Coffee to create his own signature brew, RaRa, which is grown in Haiti and roasted in Philadelphia. Sale proceeds from the product, which is currently available for pre-order, will benefit Partners in Health and Haiti Coffee Academy, the latter a program that helps Haitian farmers increase their profits from coffee production. Butler said in a statement, “Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil and incredible people who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth!”
