“Do you believe in life after love?” Cher used to sing. And if you’ve ever heard that song, you might now have an earworm in your head.
The singer’s 1998 comeback track marked the first prominent use of a technology called “Auto-Tune”, a pitch correcting software that has since changed the music industry.
Auto-Tune alters the pitch of a singing voice to make everyone sound perfectly in tune. When used properly, it’s subtle enough that it can’t be detected.