On May 28, NBC will jump on the binge-viewing bandwagon, releasing the entire 13-episode first season of Aquarius online while also airing the David Duchovny period drama each week on linear TV. NBC entertainment chairman Bob Greenblatt proclaimed that the move — a first for a broadcast network — would “push some new boundaries” and give audiences what they want. While pioneer Netflix has ridden the binge-viewing trend to media-darling status, observers and even Netflix creators acknowledge that the all-at-once model limits media attention on shows beyond the burst around the premiere and might lead audiences to eschew series that feel more like a 13-hour obligation than entertainment.
