Screen Gems’ thriller No Good Deed is easily winning the Friday box office race and is now poised to swim past family offering Dolphin Tale 2 to snatch the weekend crown with a pleasing launch of $23 million or higher. Heading into the weekend, tracking services were divided as to No Good Deed ‘s potential, although more bullish observers had it clearing $20 million. The movie, starring Idris Elba and Taraji P. Henson , is benefiting from being the only new title in the market targeting black audiences and cost a modest $13 million to make.
