Say goodbye to those giant Coke cups at the American Idol judges’ table.
When the Fox show returns for it’s 14th season on Jan. 7, it will be without its longtime sponsor, Coca-Cola. The soft drink company has ended its relationship with the show after 13 seasons.
“Coca-Cola and Fox have mutually decided to end their 13-year American Idol partnership,” a Coca-Cola rep confirmed to The Hollywood Reporter. “We look forward to working together on new collaborations in the future.”
A source close to negotiations has disclosed to The Hollywood Reporter that the show is already negotiating with other potential sponsors who could come on before the beginning of the season.