One Direction announced their new fragrance today called Between Us, but there’s a more important story here. A closer look at the marketing campaign’s timeline suggests that the band kept a big secret for a while. It seems that the band knew Zayn Malik intended to quit the band well before his departure was announced in March 2015. Between Us promises notes of gardenia petals for “delicate intrigue” and patchouli for “mystery and sensuality”, but what they call “a seductive blend,” some call betrayal. The ad for Between Us is your standard One Direction mix of charming and goofy. Based on hair lengths, it seems to have been shot relatively recently. But a behind the scenes video of the perfume’s promotional photo shoot proves that it took place in 2014.
