Walt Disney Company is ramping up its first major push to promote the “Star Wars” franchise it purchased from George Lucas in 2012–blitzing consumers this year with a mobile game, animated TV show, and an expanded line of toys and clothes. The anticipated rush of light sabers, Wookiees and other “Star Wars” mainstays is Disney’s attempt to cash in on its $4.05 billion acquisition of LucasFilm, which gave the company a popular–yet aging–franchise that has not produced a new feature film in nine years.
