We shampoo, condition and even complete deep-cleansing masks once a week—all to get weightless, gorgeous hair like Blake Lively.
We thought that this discipline put us at the peak of our hair care game—until we started noticing pre-shampoos on the shelves. But what the heck is this stuff and should we be adding it to our AM lineup? The first thing to know is that pre-shampoos aren’t entirely new—often, they function like a traditional scalp treatment. Some exfoliate the scalp while simultaneously hydrating the shafts of the hair; others are geared to reduce scalp irritation and buildup. According to Laini Reeves, hairstylist to celebrities like Amy Adams and Emily Blunt, those who use styling products every day can benefit from using a scalp-cleansing pre-shampoo once a week to help clear the scalp of buildup.
