A new ad from Dove channels the giddy joy of the moment after a man is told for the first time that he will be a dad.
Released just in time for Father’s Day, the one-minute spot features the emotional gasps, hugs and tears of 13 men who just discovered they have a baby on the way. In each case, a creative gift from a partner breaks the news.
The touching home-video moments are pulled from real reactions posted around the web, which Dove wove together with each couple’s permission.
The premise is rooted in company research that showed the vast majority (82%) of men see fatherhood as an emotionally transformative experience, according to Jennifer Bremner, the Director of Marketing for Dove Men+Care.
From there, it was a matter of finding authentic and expressive videos online, and Bremner said there was no shortage to choose from.
