Ed Sheeran’s fan base is larger in the Philippines than in his native Britain. So much for hometown loyalty.
YouTube for Artists, which the company rolled out in March and provides tools for artists to connect with their fans and expand their followings, unveiled Music Insights on Wednesday to show artists where in the world their music videos are getting the play.
The numbers are compiled using YouTube’s ContentID, with numbers dating back to September 2014.
The tool currently provides numbers on more than 10,000 artists on YouTube and Google, according to a release. And the tool plans to regularly add new artists.
