“Language. Nudity. Violence”, warns the first frame of the latest video from pop provocateur Rihanna. What follows certainly lives up to the billing.
Depending on which commentator or social media spat you choose, the video – viewed 12 million times since its release – is either an empowering challenge to music industry stereotypes or a racist and gory piece of misogyny.
Bitch Better Have My Money is a slick seven-minute film, co-directed by one of the few black women in America who has managed to get right to the top of a male- dominated pop industry.
In the New Statesman, Helen Lewis said: “It was not very feminist – not even very hashtag feminist .”
