ABC’s Good Morning America finished the second quarter as the most watched and top-rated morning show among viewers 25-54, the target news audience for advertisers.
The quarter was marked by several big news stories.
But while the morning show is considerably ahead of NBC’s Today among total viewers for the quarter, Today was only 55,000 viewers away in the demographic.
Today also prevailed in the demographic for the week of June 22, eking out a win with 10,000 more viewers than Good Morning America.
It was the fifth time in the last 10 weeks that Today has prevailed.
