Google is adding a free tier to its subscription streaming music service in the U.S. Google hopes to convert the millions of people who click on the Google Play Music app every month, but turn away because they’re prompted for payment information.
Now playlists curated by Songza music experts, like “Drop-a-Beat Workout” and “Songs to Raise Your Kids To,” will be available to U.S. users for free, interspersed with ads. Google hopes the free tier will entice users to pay $10 a month for an “All Access” plan to unlock features like on-demand playback without ads, offline listening, and use of the YouTube Music Key app, a music streaming service that includes videos and is still in development
