Smells like Hugo Boss fragrance landed yet another sizzling hot star.
Divergent stud Theo James will serve as the new face of Hugo Boss fragrance, marking his first major spokesmen deal ever.
Coming in September, the ads will showcase the 30-year-old actor not only looking his best but (we imagine) smelling his finest as well.
Looking at James, it’s really a no brainer as to why the lux men’s label landed on the hunk—he’s charming, suave, classically handsome and every inch the debonair dud the brand personifies.
And those dreamy brown eyes…
Be on the lookout for those swarthy ads, coming in September!
Sorry, what were we talking about again?
