Swedish brand H&M and the Californian music festival have collaborated on their first ever co-branded fashion collection for Coachella. The Coachella Valley Music and Arts Festival is set to take place over two successive weekends: April 10-12, then 17-19. H&M is already one of the festival sponsors, and used the occasion in 2014 to help launch previews of its capsule collection with designer Alexander Wang. Now the brand has designed a line especially for the Californian desert freak-out. Beyond the collection, H&M will also provide a selection of official merchandise, and will also host a pop-up store on site in a special H&M tent.
