Heidi Klum emerges from behind a makeshift room divider, wearing a button-up shirt and jeans. She’s on set for her latest ad campaign and recently changed into something a bit more… un-revealing. In fact, she didn’t have much of anything on during her shoot.
Klum appears in a set of tongue-in-cheek concept images from Sharper Image that juxtaposes suggestive questions …such as: “What does Heidi Klum play with in the bath?” and “what does she like in bed” …with what will eventually include one of the world’s most famous supermodels undressed.
The answers are nothing too controversial, of course: What Heidi likes in her bath is a rubber ducky radio, and in her bed is a gadget that helps her sleep.
The Gift Right campaign for Christmas officially launched on Wednesday, showcasing small gadgets available via its SharperImage dot com and from retailers such as Target and Bed, Bath & Beyond.
Using images of undressed women as a means to get people’s attention is nothing new. Just this week, Kim Kardashian “broke the Internet” when she posed in the buff for a Paper Magazine spread, inspiring droves of memes in the process. It’s the sexiness — the naughtiness — that Klum likes about the campaign, though, saying: “The double entendre is what is really fun and great.”
It’s clear she doesn’t feel objectified, and it’s Sharper Image that’s looking for a little attention too — the brand filed for bankruptcy protection in 2008 and closed up its physical locations. Iconix, a brand management group that owns other brands like Joe Boxer and Zoo York, acquired Sharper Image in 2011.
