Musician and actor Jared Leto stopped by BoxWorks today and talked digital transformation in the entertainment industry–and, in the ultimate act of sharing, he passed around his Oscar so people could take pictures with it. Leto has been in the music and movie industry for a long time and as he pointed out, back in the day, he couldn’t communicate directly with his audience. There was no Twitter. He needed to get a record company to pay attention to him, to sign him, record him, and distribute the product. Today, he pointed out he doesn’t really sell music directly. People generally just take it and he encourages that. He joked that he says at concerts, “I don’t mind if you steal my music, but go to a store and do it. Be brave.” Leto said he makes his money through relentless touring and his band, 30 Seconds to Mars has been on the road for so long, it actually earned The Guinness Book of World Records for the longest continuously touring band in a single album cycle.
