Fresh off his best actor Academy Award win, Matthew McConaughey is doing a victory lap of sorts in a bizarre ad campaign for Lincoln’s MKC. In the campaign, McConaughey appears to be channeling his True Detective character, Det. Rustin Cohle. Three of the spots have been released so far with two more to come. In one spot, McConaughey riffs in something like free association as a bull crosses his path.
Video · Matthew McConaughey Riffs On 'True Detective,' Waxes Poetic In Bizarre Ads
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Celebrities Matthew McConaughey True Detective