For this kid, driving Power Wheels was never about being cool. He just liked it. Fisher-Price just joined the Lincoln Motors parody party with its very own Power Wheels spin on that inconceivably earnest Matthew McConaughey commercial. The fake ad features a boy driving a vehicle against a city backdrop, while reenacting McConaughey’s enigmatic, True Detective-y lines. Judging by the kid’s disorderly wheel maneuvering, it’s probably a good thing that he wasn’t given keys to a Lincoln.