It took one very long dress, and a few short steps by the woman wearing it – pop star Rihanna – to catapult a Chinese fashion designer to global fame last month.
For those in the know, China’s Guo Pei had already long been compared to some of the late fashion industry greats, such as Alexander McQueen and Coco Chanel.
But Chinese fashion design has only recently come of age and, until now, none of its home grown stars had made the leap to becoming an international household name.
Now the combination of Rihanna in a huge yellow dress, and the subsequent press and social media reaction, have done just that for 48-year-old Ms Guo.