In celebration of the N-C Double A’s championship game in early April, the sports organization’s free, three-day March Madness Music Festival this year will feature performances by Rihanna, Zac Brown Band, Lady Antebellum, Kacey Musgraves and Bleachers.
The performances will take place at White River State Park in Indianapolis from April 3rd to the 5th. Rihanna, whose new single “American Oxygen” will be used for March Madness promos, will headline the Coke Zero Countdown Concert on Saturday alongside Bleachers.
Zac Brown Band, Lady Antebellum and Kacey Musgraves will close out the weekend Sunday night at the Capital One JamFest.