The organizers behind Band Aid 30, the latest incarnation of Bob Geldof’s charitably minded supergroup Band Aid, have issued an Ice Bucket Challenge–style viral video call to action to music fans. Using a free iOS app called WholeWorldBand , Band Aid 30 would like people to record themselves singing Bono’s Do They Know It’s Christmas? The organization will collect 1.40 (about $2.20) for every person who participates in the challenge and put it toward the fight against Ebola in West Africa. “We need to keep up momentum,” Geldof said in a statement.
