Snapchat has slotted in BuzzFeed and music-streaming service iHeartRadio to its Discover media section, after removing launch partners Yahoo and Warner Music Group from the lineup.
The Snapchat app’s Discover feature lets media companies serve up “stories,” comprising video, images and text, to Snapchat’s audience of 100 million-plus users. Regarding the switch in media partners, the social company said it was looking to provide Snapchat users with a greater variety of content.
