It’s easy to forget that when Taylor Swift announced in August that her fifth album, 1989, would leave her country roots behind to be a purely pop project, there were a lot of skeptics. But that was four months ago.
The world’s biggest pop star has broken records since, with her album selling nearly 1.3 million copies during its first week — the biggest single-week number in 12 years — at a time when record sales are in dizzying free fall.