In the short term, the fight over the cost of music is not about the money.
In the long term, it’s absolutely about the money.
Taylor Swift took a stand over the weekend against Apple’s plans to offer people a three-month free trial that would yield no money for artists. Less than 24 hours later, the biggest company in the world capitulated. Apple media boss Eddy Cue tweeted that the company would pay for the music streamed during the trail periods.
And thus, musicians have won a major battle against free on-demand music. The war, however, is far from over.
