Taylor Swift, her army of female friends and Kendrick Lamar have shattered Vevo’s record for most views in a 24-hour timespan with their cinematic “Bad Blood” music video.
Swift’s video, which debuted Sunday at the Billboard Music Awards, attracted 20.1 million views on Vevo.com, YouTube, Xbox, Roku and other Vevo platforms in just 24 hours.
Swift immediately thanked her fans, director Joseph Kahn (who also helmed “Blank Space”) and friends who each played powerful characters resembling Hunger Games tributes.
