Just in time for Christmas. We’ve all seen the photo in which the couple is moving in for a kiss, now the rest of the Balmain ads featuring Kim Kardashian and Kanye West have been released. The couple are the new faces of the French label’s spring/summer 2015 campaign. The Balmain “Army of Lovers” promo is the couple’s first fashion campaign together. It was shot by renowned photographer, Mario Sorrenti. The brand’s creative director, Olivier Rousteing said, “For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”
