For a line of toys based on changing shape, Transformers are a pretty predictable — and profitable — bunch.
The franchise that enrages critics and enraptures fans did it again this weekend, pummeling the competition on its way to a decisive No. 1. Transformers: Age of Extinction morphed into $100 million, according to studio estimates from Rentrak.
The debut met most analysts’ stratospheric projections and underscores Michael Bay’s canny measure of public appetites. Like the previous three Transformers films, Extinction was excoriated by critics. And again, moviegoers didn’t care.
