Because we might not have been smart enough to realize that an Internet fad that came out of nowhere was probably due to a marketing ploy cooked up by a movies studio, but we certainly still have our pride. Charlie Charlie challenge , which was sort of like this generation’s Bloody Bloody Mary combined with an Ouija board. For some reason people believed the Charlie Charlie challenge opened a demon portal, which was either due to an Urban legend-turned Internet rumor gone awry or it was part of the clever marketing campaign. courtesy of Warner Bros. So either this whole Charlie Charlie Challenge was a viral marketing campaign cooked up by Warner Bros. or the studio saw an opportunity to infiltrate the kids of the world while the trend was hot.