Just days after Mad Men aired its widely praised final episode, creator Matthew Weiner is opening up about that Coke ad that closed out the show’s epic run. In the episode, which aired Sunday, Don Draper found himself experiencing an emotional breakthrough while on a hippie retreat — which, fun fact: was filmed in Big Sur. The closing moments of the series showed Don meditating then breaking out into a coy smirk before cutting to the vintage Weiner said during an interview, “I’d Like to Buy the World a Coke” ad. “In the abstract, I did think, ‘Why not just end the show with the greatest commercial ever made?”
So yes, it seems, Don did write the ad. Sorry, Peggy fans.