Since becoming Yahoo CEO two years ago, Marissa Mayer has been the center of intense scrutiny. A former Google executive, Mayer was drafted to turn around the once great Yahoo, but her tenure has been marred by odd strategic decisions, attempts to jump onto the premium TV bandwagon, courting star journalists and celebrities, management issues and flat revenues, according to a lengthy piece in The New York Times Magazine. One of the notable revelations from the piece is Yahoo courting Gwyneth Paltrow— a best-selling author of cookbooks and head of the successful lifestyle blog Goop— to be a contributing editor of Yahoo Food. Mayer eventually “balked” at hiring the Oscar-winning actress, as she “disapproved of the fact that Paltrow did not graduate college.”
