George Clooney’s Casamigos Tequila enterprise is kicking off its first ad campaign with stylish hipsters and a retro Instagram-filter look.
The grainy 45-second spot, entitled “House of Friends Road Trip,” features a group of upbeat twenty-somethings frolicking and relaxing by a lake with a copious supply of tequila at hand.
To make the ad, the celebrity-powered brand set fashion photographer Jason Lee Perry loose with only a few cases of its tequila and instructions to document his own group of friends.
