Red Bull and Jaguar will be among the first five advertisers on SoundCloud, the six-year-old audio platform that began running ads on Thursday as a way to compensate artists and labels. Other advertisers, including Squarespace, Comedy Central and Sonos, will began running ads as part of Premier, a new invite-only subscription SoundCloud tier that promises to compensate artists and labels. Premier will be added to SoundCloud’s two Pro plans, which include six hours of uploads per month for $6 and unlimited uploads for $15. Users get three hours of uploads free per month.
