Reese Witherspoon has officially launched her lifestyle site with a treat for fans – the recipe for her grandmother’s coconut layer cake. The actress’ DraperJames.com venture opened for business on Tuesday afternoon, and fans went to check out the shopping site focused on “southern style,” home furnishings, gifts, jewelry and clothing. The Tennessee native becomes the latest Hollywood leading lady to launch a lifestyle brand, joining the ranks of Gwyneth Paltrow’s Goop and Blake Lively’s Preserve.