Japan’s All Nippon Airways has designed the exterior of a Boeing 787-9 Dreamliner to look like the popular Star Wars droid R2-D2.
This cross-promotional billboard in the sky will help promote the Japanese airline company’s international routes and Disney’s upcoming Star Wars film The Force Awakens. All Nippon Airways chose to use R2-D2 because they believe the character represents strength and reliable service, which ANA claims to have a reputation for.